Lifelong Lilly Lovers were in their element this month, as a chic crowd filled the Sheila Johnson Design Center at Parsons The New School for Design in New York City. With over 700 rsvps received for the event, everyone from Fashionistas to Fashion Press were there to celebrate the highly anticipated 50th Anniversary of Lilly Pulitzer. Displaying a multitude of dresses dated back to 1959 throughout the prestigious gallery at 66 Fifth Avenue, the night not only highlighted the artistic creativity of the designer, but also the tremendous influence that she has had on luxury fashion for decades. With pink champagne in hand and dancing-worthy tunes played on a limited edition Lilly Pulitzer piano from Steinway & Sons, the night was nothing short of incredible. Be sure to check out Lilly’s Jubilee collection at in the pink – a gorgeous assortment of vintage inspired prints with a retro flair that is as luxurious as it is fashion forward! Need we say more?

There is exciting news in the world of Lilly Pulitzer! With lots of new product initiatives in store for 2009, Lilly is giving the press lots to talk about. WWD featured a cover article on the launch of the first Lilly Pulitzer fragrance collection. With three scents arriving in stores in November, it marks Lilly’s foray into the beauty world.

Also buzzworthy is Lilly’s line of limited-edition products coming out in 2009, to help them celebrate their 50th anniversary “Jubilee”. Causing quite the stir in Vanity Fair is the Lilly Pulitzer Jeep Wranger, done (of course!) in a floral Lilly print.

Think of it as the perfect accessory… sophisticated, stylish and chic. Need we say more? Check out the very first line of Lilly Pulitzer Sunglasses and we’re sure it will be love at first sight. From trendy aviators to classic frames, these new shades are every Lilly girl’s dream come true. Complete the perfect outfit and catch everyone’s attention with an assortment of stunning and positively fabulous styles.
Choose from bold and oversized frames or go for a classic vintage-inspired look. Whichever you prefer, these sunglasses are fun and effortlessly stylish. Pair them with a gorgeous new swimsuit at the beach or sport them while shopping around town. They’re the must-pack item on that getaway trip you’ve been planning and the can’t-do-without accessory for everyday.
Shop the entire collection today and we’re sure you’ll reach a whole new level of love for Lilly!

Looks like we’re not the only ones in love with the Paley this season! With its combination of feminine fit and one-of-a-kind style, the Paley Cardigan is the perfect complement to any outfit. Pair the Paley with our cute and sophisticated Bailey Capri or dress it up with a patterned Prussia Skort… no matter what look you’re going for, the Paley Cardigan is sure to make a hit.

This spring season is all about bold colors and feminine accents, so it came as no surprise to us that the Paley would be a show-stopper. Seen in the Oprah Magazine as part of the coveted “O List”, as well as in Life & Style’s fashion list of “What’s Hot This week”, the Paley is the quintessential cardigan of the Spring season. Check out Lilly’s new and fabulous Spring Collection for a wide selection of Paley Cardigans in gorgeous new colors and prints. Shop today - and we’re sure you will understand what all the fuss is about!

From Silk Ties to Cashmere Sweaters- Lilly’s Men’s Collection featured in the Wall Street Journal!

With the holiday season in full swing, the Lilly Pulitzer Men’s collection has proven to be a hit for not only our female gift-givers, but our male shoppers too! In a recent article in the Wall Street Journal, Lilly Pulitzer is highlighted as one of the major luxury brands among other prestigious designers that are expanding their products for men. The article displayed a photograph of our gorgeous Silk Jacquard neckties from the Men’s line in the Resort Collection. It’s clear that whether you are shopping for a new outfit for yourself or searching for a gift for him, at in the pink we’ve certainly got it all!

Click here to see the full article online!

Happy Gift Giving! At in the pink, we want to help you celebrate the holidays – and holiday gift giving!

Shop the Lilly Pulitzer® Resort Collection to find gifts for everyone on your list! From belts and bags to plates and poppers, fleeces and flip flops to skirts and sweaters, you are sure to find just the right variety of gifts for all of the ladies you care about!

And we’re not talking just for the ladies – this men’s collection is better than ever, with beautiful silk ties and pocket squares, and colorful cuff links to dress up their every day work wear, and fun prints on pants and swim trunks to brighten up their vacation days.

Best of all – our gift to you! When you place your order at inthepinkonline.com, take 15% off using discount code “HOLIDAY07”, now through December 31, 2007.

Happy Shopping!

Spotted: Jenny, from the new hit Gossip Girl, looking preppy and sweet in her Lilly Pulitzer® Kiera Coat. Also spotted in Lilly Pulitzer over on Wisteria Lane, Brie from Desperate Housewives. Brie, always looking prim and proper, shows off the beautiful Jesse Top from Lilly’s Spring line. We can’t wait to tune in next week to see what will show up!

At in the pink, we love being in Lilly Pulitzer(r) from head to toe. From our shoes right down to our handbag, we want it all. Well, there is good news for you other Lilly lovers out there. For the Resort Collection, hitting stores in October, Lilly will now be doing jewelry! The new jewelry line features colorful enamel bracelets, charm necklaces and more. This jewelry is the perfect compliment to your Lilly wardrobe.

We are so excited about the launch of this new collection…and so is the press! The new “Bamboozled Bangles” were recently featured in the October issue of Glamour magazine. Gold bangles are so in right now, and we love the chic bamboo design that makes is classically preppy. Pre-order yours today before they run out!

Lights, camera…Lilly! Everywhere we look, another celebrity is spotted sporting styles from Lilly’s ever-so popular collections this season. From celeb children to supermodel moms, it’s no secret that Lilly Pulitzer is the perfect fit for every age. At a mere 1 years old and already pretty in pink, Suri Cruise caused quite the hype as she waved goodbye to an adoring crowd dressed in Lilly’s very own Paulina Dress in Snorkeling. Recently, at our very own in the pink stores, we have spotted Laurie David and Kathy Lee Gifford shopping for some new Lilly threads while vacationing on Nantucket and Martha’s Vineyard. And that’s not all… Us Weekly featured a fabulous spread on mother-to-be Trista Sutter, who joyfully opened baby shower gifts wearing the Willa Dress in Lemon Sorbet Garden Club Embroidery. No matter where we look, celebrities can’t get enough of Lilly’s sophistication and luxurious style.

Time and time again the latest fashion buzz highlights ‘preppy’ as the ultimate style trend of the 21st century. On July 19th, 2007, the Wall Street Journal featured Christina Binkley’s article on the ‘return of preppy’ in today’s fashion scene. With a large photograph of Lilly’s most celebrated and luxurious dress, the Jacqueline, the article pinpointed all of the most popular brands in the ‘preppy’ world including Lilly Pulitzer. While describing the twists and changes in the preppy style over the years, Binkley quotes, “Lilly Pulitzer, whose flowered Palm Beach shift dresses became famous in the 1960s, now has a collection for men and has broadened her offerings for women and children as well”. From embroidered pants to horizontal seersucker, the Wall Street Journal applauds Lilly Pulitzer for its evolving yet classic style. It’s clear that with Lilly, preppy isn’t just back - it’s making a name for itself like never before.

Click here to read the full article online!